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my work
Every project starts with one question: How do we make this unmistakably clear? These two showcase what that looks like—from personal milestones to product launches. Both live proof that clarity + intentional design change how people experience a business.
Modern Wedding Website
A wedding website designed to feel elevated and effortless. The goal: give guests everything they need—schedule, location, dress code, travel, and RSVP—in a way that's calm, beautiful, and impossible to miss. The result: guests found answers in seconds. No back-and-forth texts, no digging. The site felt like an extension of the event itself.
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Built a clear navigation system (Details, Our Story, RSVP, City Guide/Maps, Dining Recs, Registry)
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Designed a high-contrast, editorial homepage with the full wedding-day timeline front and center
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Created a “guest experience” flow: logistics first, then story + extras (city guide, dining, registry)
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Set up RSVP instructions for multi-guest parties to reduce confusion and follow-up questions
Direct to Consumer Store and Content Hub
A product-led brand with a loyal, engaged audience—and a website that had to do two jobs at once: sell the product and educate the customer. One blog post reached 5,000+ views—proof that clarity + education drive discovery. The site brings people back through search and reading, not just ads.
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Built a clear top-of-site message and shop pathway (what it is, who it's for, how to buy)
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Structured the store into intuitive categories (gear, coffee, replacement parts, limited editions)
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Created a content system that supports the purchase decision: blog, FAQ, troubleshooting guides
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Added trust signals throughout the journey (Kickstarter credibility, secure checkout, support links)